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Watch the videos that over 80 million people have viewed to learn the gray areas between love and control.

Browse all our #ThatsNotLove chapters


The #ThatsNotLove campaign is a series of short and shareable digital content in five unique chapters that works to shine a spotlight on unhealthy or emotionally abusive relationship behaviors—or the gray area between love and control. If you see one of these behaviors in your relationships or your friends’ relationships, don’t hesitate to say, “That’s Not Love!”

Behind the Post


Social media can skew our view of the relationships around us and, in some cases, influence our decisions to stay in unhealthy ones. Explore all 10 signs of an unhealthy relationship and start the conversation with your friends.

Because I Love You


Such a simple phrase can take on a different meaning in an unhealthy relationship; escalating from a statement of care to one of control. Learn more about controlling statements and how you can empower your friends to make a difference.



Our Couplets define the difference between a good relationship and an unhealthy one. If you see three or more of these warning signs in your relationship, it’s a problem. Don’t be ashamed to tell someone when #thatsnotlove.



Read the fine print. If your partner uses phrases like, “I love you” or “I’m sorry” to manipulate a situation, #thatsnotlove.

Love Labyrinth


Feeling trapped in the Love Labyrinth is a very real and frightening symptom of relationship abuse. One way out is awareness.



Pets can and will take advantage of our love. And we forgive them because they’re cute and fluffy and don’t know any better. But people should know better. Educate others with our new #OKforpetsnotpartners meme generator.