The One Love Approach

Founded in 2010 to honor the memory of Yeardley Love, One Love works with young people across the country to raise awareness about the warning signs of abuse and activate communities to work to change the statistics around relationship violence.

Our Approach

Our Goal

Yeardley's Mother, Sharon Love, first articulated her goal in 2012 to do for relationship violence what MADD did for drinking and driving - stigmatize the behavior and get bystanders to take away the keys.

94% of adults in the US will never perpetrate violence against their partner* yet 1 in 3 women and 1 in 4 men will experience relationship violence in their lifetime**

We want to increase the sense amongst the 95% of young people who are not perpetrating abuse that this is their social issue to solve, and that they have the ability to begin working for change within their communities.

For too long, the "good" guys and girls have been silent on an issue that dramatically impacts them and their friends. One Love is waking them up, equipping them with the tools they need, and helping them find their voices.

If we can change the social climate that currently enables abuse to take place and reduce the amount of social capital required for bystanders to intervene, we believe we can ultimately change the unacceptable statistis around relationship violence.

* Okuda M, Olfson M. Wang S, Rubio J, Xu Y, Blanco C. Correlates of intimate partner violence perpetrations: Results from a national epidemiologic survey. Journal of Traumatic Stress [serial online]. February 2015;28(1);49-56.

* O'Leary, K.D., Tintie N., & Bromet, E. (2014). Risk factors for physical violence against partners in the U.S. Psychology Of Violence. 4(1). 65-77. doi:10.1037/a0034537

** Black, M.C., Basile, K.C., Breiding, M.J., Smith, S.G., Walters, M.L., Merrick, M.T., Chen, J,. & Stevens, M.R. (2011). The National Intimate Partner and Sexual Violence Survery (NISVS): 2010 Summary Report. Atlanta, GA: National Center for Injury Prevention and Control, Centers for Disease Control and Prevention.

How

One Audience

Meeting young people where they are, on campus and online.

One Idea

Using emotionally powerful and compelling digital tools to inspire.

One Movement

Mobilizing a generation to change the social climate that tolerates abuse.