ABOUT THE CHIEF MARKETING OFFICER

The Chief Marketing Officer (CMO) is the chief architect of our brand voice and expansion campaign, bringing expertise, innovation and coherence to the design of an integrated overarching marketing strategy to which all of our content, social media & digital, partnerships and communications align.  The CMO will engineer how we engage young people and reach more diverse audiences, understand what users want and create a path for them to actively engage, and determine the content and partnerships to dramatically expand our work.

Ideal candidates are expert brand and message developers with tremendous vision around content and voice, who can recruit key influencers and strategic partners, engaging a broad coalition of allies and advocates to help us become the national leader in teaching healthy relationships.

 

Key Responsibilities & Outcomes:

    • Provide strategic vision and leadership of four key areas: content, social media & digital, PR/communications and partnerships
    • Design, build and effectively lead a team that executes against strategic priorities and goals
    • Create new opportunities for youth and broader community action that can help amplify awareness and participation in the campaign
    • Leverage, recruit and manage relationships with key influencers, partners and agencies
    • Establish and lead strategic partnerships
    • Develop shared messaging that inspires stakeholders about what we can achieve together
    • Oversee development an extensive library of online content in partnership with stakeholders who help amplify the diverse range of voices and perspectives affected by this issue
    • Expand content distribution exponentially, ensuring anyone can access the tools and curriculum to lead awareness and education programs
    • Develop common language, iconic statements and an educational framework about unhealthy relationships with the goal of scaling a massive, standardized platform to educate all young people
    • Build a brand amplification plan that will enable us to significantly expand and diversify our base of participants over the next three years
    • Ensure consistency in brand voice across our various channels
    • Oversee optimization of our existing website and social communities to expand engagement, as well as to explore new strategies like SMS
    • Create platforms for measuring marketing metrics for acquisition and engagement across all channels to ensure we are achieving goals
    • Ensure PR efforts focus on amplifying the movement through placements in print, broadcast and online media as well as speaking engagement
    • Oversee traditional communications and media relations efforts as well as key influencer outreach and engagement

QUALIFICATIONS AND ATTRIBUTES

Professional Qualifications and Experience

    • Ideally over 15 years professional experience in brand development, content creation, marketing, PR, communications, and/or related fields
    • Strategic planner and visionary idea generator
    • Proven track record of helping a brand expand overall awareness and user base
    • Extensive experience with content creation across formats (film, books, podcasts, blogs, etc.), and demonstrated creativity about how new approaches to content can help expand and diversify a base
    • Track record of successfully managing agency relationships and building partnerships to expand content reach
    • Experience building content marketing strategies that maximize reach across channels and to diverse audiences
    • Highly creative and visionary when it comes to brand, content, and voice
    • Expertise in integrated digital social media marketing campaigns & strategy
    • Experience building systems and teams; seasoned manager who can support and develop young team members
    • Experience thriving in high growth, early stage, entrepreneurial organizations
    • Brings credibility, access and existing authentic relationships to be leveraged to advance our work
    • Goals and metrics focused

Personal Qualities and Attributes

    • Deep passion for One Love’s mission and movement
    • Demonstrates a generosity of spirit & predisposition to believe in positive intent in people; applies this orientation internally & externally (works against territorialism and us versus them dynamics)
    • Energized by fluidity, and highly adaptable to rapidly evolving and changing environments
    • “Light the world on fire”, action-oriented approach to work
    • A polished communicator and excellent writer, able to effectively articulate the case for One Love support
    • High energy, enthusiasm, and a strong work ethic
    • Ability to manage multiple priorities at once and to galvanize a team to do so as well
    • Collaborative, team-driven style
    • Superior organizational, time-management and follow-up skills
    • Entrepreneurial mindset that embraces experimentation and can quickly pivot where required
    • Demonstrated commitment to diversity; someone who views others with an assets-based lens, values all individuals and respects differences in regard to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance

 

TO APPLY

This search is being managed by Axis Talent Partners.  Interested candidates should submit a resume and cover letter detailing their specific interest in One Love’s mission and how their experiences meet the qualifications of the position to:  https://www.axistalentpartners.com/current-openings

 

One Love is committed to building a truly diverse and inclusive organization, and to providing equal employment opportunities to all qualified individuals.  One Love does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, or disability.  People from all diverse backgrounds are strongly encouraged to apply.

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