Created by Arts & Letters Creative Co., “Love Is Learned” will help youth identify the signs of healthy and unhealthy relationships.
November 9, 2020 – (NEW YORK, N.Y)- Today, One Love Foundation, a non-profit dedicated to educating young people about the signs of healthy and unhealthy relationships, launched “Love is Learned” a new campaign highlighting that love isn’t simply something we know, but rather a skill that we learn and that takes ongoing work and practice.
“The quality of our lives is determined by the quality of our relationships, and One Love is working to ensure that healthy relationships are attainable for everyone. By naming and illustrating healthy and unhealthy relationship behaviors through media and workshops, One Love has created a language for young people to learn how to love better,” said One Love CEO Katie Hood. “We want Gen Z to be the first to gain the skills and understanding to have successful relationships at every stage and in every facet of their lives.”
The campaign, created by Arts & Letters Creative Co., brings valuable awareness to One Love’s mission by showcasing the diversity of love that exists. The animated spot guides young people toward a safe haven to learn, ask questions and express themselves while they navigate the complexities of relationships.
“When you stop to think about it, kids get most of their information about relationships and how to navigate them from pop-culture and watching how those around them conduct themselves,” said Danielle Flagg, executive creative director at Arts & Letters Creative Co. “We know this isn’t always representative of what a healthy relationship is, so communicating that love is actually something you have to learn is a really powerful insight and became the strategic base for our work.”
The illustrated campaign, directed by Kristian Mercado and produced by Not To Scale, represents the diverse reality of relationships that are a part of today’s youth. From the cast of characters to the styles of the animation to the bespoke track, each pairing helps communicate the journey kids are on when it comes to navigating the nuance of relationships.
“It’s a film that really focuses on the small moments that connect us and where love blossoms. I tried remembering what it felt like to grow up and have these micro-moments that lead or felt like love and whisked you away,” said Kris Mercado, director at Not To Scale. “All the while, (it was important to) push the boundaries of representation especially in the realm of
animation. Our characters represent a spectrum of identities that are truthful to what it’s like growing up. It’s important that we feel seen (and to) show brown, black, Latinx, first nation,
Asian, and LGBTQA people. Showing the possibilities of love and using mixed media as a means to communicate a range of identities felt unique and like an opportunity to connect genuinely to the audience we want to reach.”
The campaign will be integrated across One Love communications, website and educational workshops, and includes a :30 film, :15 cutdown, social content, streaming audio and digital creative. For more information, visit joinonelove.org.
About One Love
The One Love Foundation is dedicated to improving the relationship health of future generations. The non-profit organization has educated more than 1.15 million young people through educational workshops, both in-person and online, by teaching them the signs of unhealthy and healthy relationship behaviors. One Love was founded in honor of Yeardley Love, a 22-year old college student whose life was tragically cut short when she was killed by her ex- boyfriend. Her family learned during the trial that her death could have been prevented had they recognized the signs of an abusive relationship. For more information, visit joinonelove.org.